Simple copywriting for complex products
I write kickass copy that helps tech companies to launch products, attract buyers and stand out from the crowd.
More than just a copywriter, I’m your ally in the crazy world of marketing. Someone who can:
in a way that only a total nerd and word wizard can.
with clear, impactful, benefit-led messaging (and an encore of creativity).
while handling those time-consuming writing tasks and providing the outside perspective you need.
“Jon worked on web copy for a global launch of two Sony mobile phones. His writing was tight, on-brief, and on-brand. He was able to explain the phone technology clearly and concisely, and we were happy to go live with his copy. I really enjoyed working with him and his team.”
Diana Hernandez, Global Product Marketing Manager at Sony Mobile Communications
“Jon created email copy that helped our team book twice as many meetings at our biggest tradeshow of the year. I recommend speaking with him if you're looking for compelling copy that converts attention into results.”
Josiah Mackenzie, Head of Growth, Duetto
“In the process of rebranding and finding our new brand voice, Jon did an excellent job of turning our tech talk into a web copy our customers can actually understand, relate to, and something we are very proud of!"
Anja Moskon, Marketing Communications Manager, Adacta
and make your technology the star of the show.
You’ve got a website, but the text needs improving. I’ll review the copy and tell you how to turn it into a real crowd-pleaser.
A vital step in your ride to the top. Get the key website text you need to stand out from the crowd and promote your technology.
Get a professionally written and designed case study that takes your prospects from "I'd like to know more" to "sign me up now!"
As a tech business, you’ve put blood, sweat and tears into building great products.
But in today’s world, the businesses with the best ideas don’t always win. Often those with the clearest communication and the smartest brand strategy come out on top.
I can help you be one of those brands. No matter how complex your product is, I’ll explain it in a clear, consistent way, so your message comes through loud and clear. And to make sure you stand out, I’ll give you the unique brand voice you need – whether you want to be witty and eccentric or serious and straightforward.
To simplify your message, I use a personal methodology I’ve developed during years of writing for tech – it’s called CLAPS.
World-class experience, unique qualifications and surprisingly shiny hair…could this be the rare copywriter you’re looking for?