I’m a London-born, Xbox playing, guitar-slinging copywriter. Equal parts geek and rockstar, I’ve been writing for a living since 2011.
Words are my tool, but I’m all about understanding your customers and their thought processes.
My approach heavily incorporates storytelling – i.e. showing your customer they can get the happy ending they desire.
I spent years coffeeing my way through long days and nights of copywriting, accepting every single job that I could learn from. Even today, I still work hard on my skills - all so I can help you kick ass.
I’ve dabbled in lots of industries in my time, but recently I’ve focused on A.I., Sports Tech, FinTech, SaaS, Software, Connected Lighting, and Consumer Electronics.
I live close to London’s tech hub, the Old Street ‘Silicon Roundabout’. Not sure why they
call it that - it’s clearly made of tarmac and bricks.
I’ve been playing the guitar for 20 years, so I’ll happily perform any song you like during
our discovery call. As long as that song sounds exactly like Hotel California.
I love exploring the world, and have occasionally travelled to far-away places for copy
projects. I speak passable Spanish and have the amazing ability to drink beer from any