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B2B web copy

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Web copy tune-up: The Shop Front

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Smarty software

Promoting a B2B SaaS product with some straightforward web copy (and a dash of fun).

Web copy for a brainy software business

Smarty is a software product that helps businesses to automate and streamline time-consuming processes. I did a couple of website launch projects for the company, which has gone on to win multiple awards (it's an awesome product). See some snippets of the web copy below.

Smarty old website home page

Smarty software description

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