Many startups begin their SEO journey by creating ‘top of funnel’ educational content to generate traffic. But this kind of content does almost nothing to generate leads or sales.
Most visitors looking for information only want information—they’re not looking for a solution yet. So while educational content can generate traffic, it won’t convert.
…in fact, if your content doesn’t guide users through the later stages of the consideration process, you’re just ‘warming up’ prospects for your competitors.
When you need early content results, start with a foundation of content that actually converts visitors. Then build the rest of your funnel up from there.
Bottom-of-funnel content specifically targets prospects who are already seeking a solution. They’re looking for last-mile information, like:
When answering these questions, your BOFU content has to carefully position your product for ideal customers. That means strategically choosing how you describe your product, which pain points to speak to, and which features to highlight.
That’s why BOFU strategy goes hand-in-hand with the messaging fundamental service I offer series B funded startups.
Contact me to get a fast foundation of bottom-of-funnel SEO content that strategically positions you for ideal customers.
Enter your details here and I’ll contact you to discuss pricing and potential timings.
and make your technology the star of the show.