Brand voice guide
Want to create a brand that truly resonates with your audience? Just like a great rock group, your brand needs a voice that’s instantly recognisable.
I can help you create that voice with a process I’ve developed to establish your brand’s unique personality. And to help your team stay on track with the right tone and language, I create a brand guide that includes:
Positioning statements, slogans and descriptors. I work with your team to set the scene for your future branding work by creating a brand positioning statement, company slogan and company description (s).
Tone of voice guidelines. This explains the key elements of your brand’s voice and how to use them across different mediums and situations, with supporting examples.
Vocabulary and terms guide. Do you refer to your audience as ‘customers’ or ‘clients’? Is your product ‘software’ or a ‘platform’? I work with you to create a definitive list of important terms, so your team can communicate clearly and consistently.
The end result is a booklet-style document (usually between 4-8 pages), with full graphic design as an optional extra.
Get in touch today to for a unique brand voice that always comes through loud and clear!
Add-ons available upon request: full PDF design, slogan ideas, elevator pitch copy, mission statement.
Enter your details here and I’ll contact you to discuss pricing and potential timings.
“Jon worked on web copy for a global launch of two Sony mobile phones. His writing was tight, on-brief, and on-brand. He was able to explain the phone technology clearly and concisely, and we were happy to go live with his copy. I really enjoyed working with him and his team.”
Diana Hernandez, Global Product Marketing Manager at Sony Mobile Communications
“We have worked with Jon for nearly two years now and he has helped us with a number of copywriting projects - from website copy to case studies, blogs, marketing emails and award entries. Jon is great at making even the most complex sound simple. His copywriting skills are second to none. Moreover, he is a pleasure to work with."
Laura Paplauskaite
Managing Director, Bit Zesty
"Jon is always incredibly professional, meets every deadline (no matter how fast the turnaround can sometimes be), is thorough in his work and most of all, delivers what the client is looking for. He is also truly invested in each project and client that he supports."
Jasmine Lyons, Digital Director at Ketchum Global
“In the process of rebranding and finding our new brand voice, Jon did an excellent job of turning our tech talk into a web copy our customers can actually understand, relate to, and something we are very proud of!"
Anja Moskon, Marketing Communications Manager, Adacta
“Jon created email copy that helped our team book twice as many meetings at our biggest tradeshow of the year. I recommend speaking with him if you're looking for compelling copy that converts attention into results.”
Josiah Mackenzie, Head of Growth, Duetto
Get a value proposition that summarises why ideal customers should buy from you—and inspires your major marketing decisions.
Develop key messages that resonate with best-fit customers in your market. The starting point you need to create and iterate copy.
You’ve got a website, but the text needs improving. I’ll review the copy and tell you how to turn it into a real crowd-pleaser.
A vital step in your ride to the top. Get the key website text you need to stand out from the crowd and promote your products.
I'm Jon Evans and I write rockin’ copy for Series B-funded SaaS startups
